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What Defines a Luxury Car?
There was a time when defining a luxury car was simple, and only a handful of premium brands qualified for the distinction. But today, when economy brands are touting “luxury” models, and luxury brands are offering scaled-down, affordable options, the line that separates nice cars from luxury cars seems to be getting blurrier and blurrier. Is a handful of luxury features enough to earn the classification, or are other characteristics defining a luxury car?
Exclusivity is a critical component of luxury; without a certain amount of rarity and scarcity, luxury cars lose some luster. Consider diamonds; one of the most significant reasons consumers are willing to spend money on diamonds is their exclusivity. The same holds with luxury automobiles; brands such as BMW, Audi, Mercedes, and Jaguar earn and maintain their luxury status by remaining outside the norm.
Reputation and skilled marketing often distinguish luxury brands from their counterparts. Mercedes, Audi, and other similar luxury brands are instantly associated with sophistication, class, and elegance. And that’s not all about price; consider the fully loaded Jeep Grand Wagoneer that costs more than $100,000. Even an exorbitant price tag is not sufficient to link the Jeep reputation with luxury.
Features And Amenities
Superior quality and innovation are hallmarks of true luxury. Butter soft leathers, precise stitching, smooth woods, and other interior materials are important luxury distinctions. Other amenities such as turbocharged engines, first-class sound systems, carbon fiber components, heated seats, steering wheels, and even cupholders all work together to make a car feel genuinely luxurious.
Customer service is another essential facet of luxury. The dealership experience offers perks, with opulent showrooms and ultra-comfortable waiting areas, and your Audi mechanic in Houston is likely to provide concierge services. Many upscale car brands offer generous warranties, free scheduled maintenance, and car washes, all done to provide exceptional, exclusive service.
Luxury Is In The Eye Of The Beholder
While it might be tricky to define what exactly constitutes a luxury car, it’s generally accepted that we recognize it when we see it. It’s not the style, the design, or even the price. At the end of the day, a luxury vehicle looks, sounds, and feels the part. There’s no denying that there is genuinely something different between a truly luxury vehicle and a well-equipped mass-market car. What precisely that difference is may ultimately be in the eye of the beholder.